Problem
Gen Z readers can find reading to be a solitary and unexciting experience, which can make it challenging to engage them and create a memorable reading experience.
Insight
Gen Z readers value personalization, interactivity, and social media. They enjoy surprises and unpredictability, and incorporating surprise elements into the reading experience can help to create a more engaging and memorable experience for them.
Solution
Create a blind box with surprise book-related gifts curated for Gen Z readers to enhance their reading experience, and include a cozy snack package to create a comfortable reading atmosphere. This can build excitement and anticipation, increase engagement, and strengthen the relationship between Gen Z readers and the Penguin brand.
In today's fast-paced world, Gen Zers are always on the go and looking for convenient ways to satisfy their hunger and their curiosity.
What's inside?
Anything increasing the reading experience is inside.
Application
Scenarios
The blind box can be placed in bookstores, and libraries, or sold online through the Penguin website or other e-commerce platforms. It can also be part of a subscription service, where readers receive a monthly or quarterly box filled with surprise book-related gifts.
Marketing
Plan
Additionally, Penguin can partner with influencers or book bloggers to promote the blind box and create a buzz around the product.